How to Set Awesome Business Goals with Heart Using Tarot

By | Business, Intuition | No Comments

How to Set Awesome Business Goals with Heart Using Tarot on Liza Wilde Co.Happy New Year!

If you subscribe to my newsletter, you’ll know all about the many ways I’ve been planning for 2018. In this post, I want to share with you one of my favorite ways to prepare for the new year, new quarter, or even just a new month: tarot spreads.

It’s not a secret that I use tarot a lot in my everyday life. I use it as a daily journal prompt. I use the Golden Thread Tarot app to pull a daily card or gain clarity when I’m on the go and don’t have one of my decks around. But I haven’t before talked about how I use tarot in my business. So here it goes.

How to set awesome business goals with heart and intention using tarot.

My Tarot Practice

I haven’t been using tarot long, only about two years, but it has had such a significant impact on how I respond to and process my life. For me, tarot is a form of self-administered therapy. It’s being able to ask questions of myself and let my subconscious project what’s going on in my head into the card illustrations.

Everyone uses tarot a little bit differently, and there is no right or wrong way. Tarot is a tool for tapping into your intuition, something that every person has.

When I started using the cards to sort out my head, I was following Biddy Tarot’s interpretations, and I still do occasionally. But the best advice I can give to anyone who is looking at the cards for the first time is to focus on the illustrations. Describe, out loud or by writing it down, the story that is in the picture. And gradually start pointing out how this relates to your life.

At first, I pick out the obvious stuff. For example, the three women in the Three of Cups almost always speaks to me of my group of business besties. Eventually, as you begin to weave the story together, you’ll notice smaller, seemingly less significant symbology that is relatable.

If you’re not ready to dive into your own interpretations, there is no shame in following along with a guidebook or other resource. Biddy Tarot and Jessa Crispin’s book The Creative Tarot are my favorites.

Now that you’ve got an idea of how to read the cards let’s get into the spreads I use for planning.

Yearly and Monthly Themes

The Year Ahead Spread by The Wild Unknown on Liza Wilde Co.

First, I owe credit to finding this spread to Maggie Gentry. (The picture above is from The Wild Unknown.) I first saw her doing this over the holidays on Instagram, and I thought it was just a lovely way to start the New Year. Since this was still relatively recently, I haven’t incorporated this spread 100% into my goal planning, but I want to, so I’m sharing it with you now so you can see how thing progress in future blog posts.

This 13 card spread picks a card for each month and then one at the center for the year as a whole. While 13 cards is a lot and can be intimidating at first, it is very insightful.

Below is a picture of my yearly spread for reference.

My Year Ahead Spread for 2018 on Liza Wilde Co.

Step 1: Shuffle your deck. I always do some deep breathing while I do this.

Step 2: Choose your 13 cards, laying them out one at a time, until they’re all select.

Step 3: Flip them over, and take a few minutes to just sit with the pictures. Jot down notes about your initial reaction to each one.

I’m not going to lie; there are cards that I see (ahem, The Tower) that immediately make me anxious. But remember, there’s always more than what sits on the surface, it’s just a good gut check to see how you initially feel towards a card.

Step 4: In a journal, Google doc, or whatever method of recording you prefer, make a note of that card, which month it represents, and any keywords associated with it. I use Biddy Tarot to remember these keywords.

Step 5: Now go deeper – start looking at each month’s card and figure out what it means to you in the coming year.

Like I mentioned previously, I always pick out the obvious stuff first, then I start to narrow in on the little things that I didn’t notice at first. Go through them all, making a note if you’re still confused by a specific month/card.

Step 6: Once you’ve looked at all the months individually, we can look at them in quarters of the year. How does January’s, February’s, and March’s card go together? Are there any common themes (i.e., money, new ventures, family, burnout, etc.)? Do you have more of one particular suit than the others? What does that suit symbolize?

If there was a card you still had questions about, does seeing it within the quarter break-out spread help clarify it? If not, there might be some additional questions you need to ask yourself about in a separate reading. (See the 3-card reading towards the end of this post.)

Step 7: Once you have looked at each month and quarter, take a look at your year as a whole. How do you time in your yearly theme to each quarter? Each month?

I always find when I’m recording this, my notes get messy. Which is why I start off with a notebook, where I can draw in arrows and scribbles and whatever else I might need to. Then I iron out my themes and add them to my Big Picture Strategy board in Trello. This is a board I found through Think Creative Collective’s Trello for Business course, which brings us to step eight.

Step 8: What does it all mean? Take some time to reflect on your notes, pick out any patterns that resonate with you, suggested times of energy and times when self-care will be necessary. Make a note of these on your calendar, or whatever method you use to keep track of time-sensitive items.

With these monthly themes in mind, consider what could be done to channel that suggestion. For example, the Queen of Rods (also called wands or staves) is ruling over February for me. She’s all about exuberance, warmth, and determination, but is also symbolic of stubbornness, with the potential to suffer from burnout. With those keywords in mind, I know February will be a time for me to focus my creativity on something that fuels me up, rather than something that drains me.

Now that we’re aware of some general themes for our year look at what you’ve already begun dreaming about for your business? Did you want to start a YouTube channel? Maybe plan on doing that in a month where you’re full of creativity and energy. Did you want to take a tropical vacation? Look for the months that you’re going to be coming down from a lot of work, and will need some rejuvenation.

How to Choose Goals

Choosing goals can be tricky. I like to take a look at what big dreams I’ve recently been thinking about. I also really like Maggie Gentry’s The 2018 Year Ahead Planning Bundle. She has you hone in on your previous year’s numbers and where you’ve been, which is super helpful when planning for the new year.

Each goal has to be something you believe in, a good balance of dreamy yet realistic. I know it sounds like a mythical creature, but those are the best kind of goals.

Here’s a look at my first quarter goals based on my themes:

My quarterly goals set in Trello on Liza Wilde Co.

Q1 Cards

  • January – The Star reversed – a lack of faith, weariness
  • February – Queen of Rods – passion, energy, determination
  • March – Ten of Coins – wealth, family, establishment

Q1 Goals

  • $4000 for the quarter
  • 100 newsletter subscribers
  • Weekly newsletter (currently biweekly)
  • Weekly blog post (currently inconsistent)

Q1 Launches

  • Virtual Office Hours
  • YouTube channel

As someone who works a full-time job as well as running my own business, an extra $4000 for the quarter, would be a great start towards replacing the income I make at my full-time job.

Increasing my content creation to a weekly newsletter and weekly blog post is a lot of work, but it will help further establish my expertise.

My two launches are both things I’ve been thinking about doing, and both happen to be giving back to my online community for free, which is something I’m passionate about.

What’s Next?

Now that you have the monthly and yearly theme established, how can you be sure to follow through with everything?

I recommend setting a date on your calendar, either the last day of the previous month or the first day of the month to reflect on that month’s theme and pull the following 3-card spread to guide you through the month.

3-Card Spread: Obstacles, Opportunities, Outcome

Use this spread for some internal reflection.

  1. What obstacles are going to try and stop you? How are you holding yourself back?
  2. What opportunities have presented themselves to you? What opportunities might you have looked over?
  3. With your obstacles and opportunities in mind, what will the outcome be? How can you reach this point, or change it if it’s unfavorable?

This spread doesn’t always immediately seem positive. But remember, there’s still more to the cards. The cards don’t dictate our future; they just provide a different perspective. If your outcome was that you’d end up destitute and unhappy, perhaps this is only the unspoken fear you’ve had in the back of your mind. What mindset blocks and habits are preventing you from moving forward? What sort of opportunities can you jump at to prevent that fear from happening?

Tarot has always been and will always be a tool to help us gain clarity. Whether you believe they’re predicting your fate or you use them to see things from a different angle, tarot is powerfully insightful.

If you’re struggling with a creative project, I recommend picking up Jessa Crispin’s book The Creative Tarot. If you’re just looking for some general guidance, I recommend checking out Biddy Tarot’s online guides. And if all else fails, you can grab one of my Virtual Office Hours spots, and we can chat about all things tarot if you’d like.

So, what are your 2018 goals? What was your favorite card for the new year? Which theme has you worried? Let me know in the comments below!

Have a question about business goals or tarot?

Grab one of my weekly Virtual Office Hours spots and we can talk about!

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By | Intuition | One Comment

It’s 5:15am on Thursday, November 10th, and this is the second night in a row that I’ve been unable to sleep. My body feels heavy, exhaustion weighing it down, but my mind refuses to shut off. It’s still reeling from the emotions that this election has brought.

Yesterday, I rose from a sleepless night of lying in bed, heartbroken. My country has elected a narcissistic sociopath to the presidency, and our nation is terrified. We have made a cyber bully the most powerful man in the world. And both sides are frozen in their fear.

It’s childish, but I can hardly say his name. It’s like Voldemort in Harry Potter, where everyone mutter He-Who-Must-Not-Be-Named. Again, it’s childish and feeds into the fear, but it’s how I feel.

Yesterday, after the election results, I got together with a friend for coffee. We’d planned on going over some branding designs that she’s creating for me, but we spent the first hour just sitting, our confusion and vulnerability laid out on the table. Another friend joined us. I cried, just as I’d been crying all day.

While I’m afraid for many reasons, I recognize that it’s my white privilege that allows me to not fear for my life. I called it “luck” today, but it doesn’t make me feel lucky. It makes me feel numb.

Unlike so many of my friends and community members, I do not have to worry about having hateful things spat at me for just existing. There is a lot of hate towards women, but it’s nowhere near what others in the country are going to be facing in the upcoming years.

My friends are scared, my country is scared. Everything feels completely out of control, which makes me feel even more vulnerable, were that even possible.

But in all of this vulnerability, I remember my readings of Daring Greatly, and know that the only way to combat this fear and shame and vulnerability, is with gratitude and love. The one thing I do still have control over is my actions, and so this year is about making my aspirational values my practiced values.

Instead of mourning the mistake of millions of my fellow Americans, I’m going to do my best to fight the fear and hatred with love.

Pay it forward, as much as you can. Don’t speak about doing something, do it. Don’t just pray for peace, speak up when faced with injustice. Travel with an open heart, and absorb as many perspectives as possible.

These are the things we have control over. These are the things we have the ability to impact. These are the things that matter.

Over this election season, there have been so many beautiful bits of wisdom shared, but the one that I believe most is that love trumps hate. There will be a lot of hate in the next few months. The way to combat that isn’t with more hate, but with love.

Now that the election is over, and the media will (maybe) stop showing us so much emotional political media, we can finally remember what we have in common. Instead of despising our neighbor for his/her beliefs, we can remember that they helped shovel our driveway last winter, or fed the cat while we went on vacation.

I’m starting to ramble now, so I’ll cut this off. But know that there is hope, that this world is not yet going to hell-in-a-handbasket, as much as it might feel that way.


Halloween Tarot: The Devil

By | Intuition | No Comments

Happy Halloween everyone!

I decided to get a little spooky with today’s post, because on Friday I pulled the most appropriate Halloween card ever: The Devil.

Now, before you go getting all freaked out on me (which I get, this card gives me the creeps too!) I just want to say that in tarot, the devil is not as awful as he might seem.

Bridget over at Biddy Tarot describe the devil as this:

“The card of the Devil represents the hidden forces of negativity that constrain you and that trick you into thinking you are imprisoned by external forces ultimately out of your control. The Devil is an inner force within each of us. He represents our fears, addictions, and other harmful impulses. He is a master of deception and creates the illusion that you are involuntarily bound to him. However, the figures in this card are free to remove the chains from around their necks, indicating that they have freely given the Devil any power he has over them.”

I didn’t say this was a pleasant card.

Its unpleasantness comes from the fact that our situation might seem scary, uncomfortable, out of our control, and makes us feel vulnerable. But all of that negativity that we’re placing on the situation is usually coming from inside ourselves.

Friday, the day I pulled this card upright, I had plans to drive to Lansing and speak with a mortgage officer at my bank. Owning my own home is something I’ve always dreamed about, and I realized that I’m finally in a good place to start making that a reality in my life. But that morning I woke up terrified of making the drive to the bank.

I was having all of these ridiculous conversations in my head about why I would get turned down, or why this was going to be a ridiculously embarrassing situation – as in the bank would look at my finances and laugh me out of the building. But of course I didn’t want to admit any of that.

So, as I sat down at my coffee table to do my morning card draw, I knew the question that was eating away at me, How can I work at combating these limiting beliefs about my finances? But instead I asked, “What do I need to know for today?”

This is where things get spooky with tarot, in my opinion.

Regardless of the card you draw, you’re going to project your subconscious thoughts onto that illustration. And sometimes, the cards are really fucking spot on.

So I shuffled my deck, spread the cards, and pulled the devil, upright. I actually laughed out loud, because it couldn’t have been more fitting.

Here I was, basically having an internal panic attack about the fictitious conversations I was having in my head, and how my entire future rested on these conversations, and the devil appeared.

In my situation, the devil is my anxiety and fear of vulnerability. I hate talking to people about my finances, especially people who have access to my bank accounts and credit scores. They know what’s up, and they can see where I’ve been, and how shitting my finances have been in the past. And this anxiety, in all of its trickster and illusionist glory, concocted these ridiculous stories and played them on repeat. The devil in my head was doing everything it could to get me to cancel the meeting and just stay home and binge watch Netflix.

Pulling this card, allowed me to immediately recognize what I was doing. I do this frequently after all, and can’t always catch myself. But as soon as I could register those habits, I knew I had to stop. So I pulled out my tarot journal, wrote my question and the card, and then started spilling my guts on the paper about what this card meant for me. I wrote about my fears about talking to the loan officer. I wrote down the real worst case scenario, which isn’t even that bad, and I wrote down all of the good things that could come out of it. And as soon as I was done, I felt relieved.

Because like the chained lovers in The Devil, I feel restricted by the chains around my neck. But they’re actually not that tight, which means all it takes is acknowledging the situations and realizing that I do have the power to make a difference and to not blow this small situation out of proportion.

The brilliant Elizabeth Gilbert says in Big Magic,

“I have no great love or loyalty for my personal devils, because they have never served me well.”

I love this quote because it resonates so hard with me.

For far too long I let my personal devils weigh me down and keep from living in my life’s light. But that has never served me. It has never propelled me forward, brought abundance to my life, challenged me to be creative or innovative. It has never let me blossom into the human being I have the potential to be.

The Devil is a scary card to pick up, it always sends a shiver down my spine,. But from here on out, I will keep it associated with that Big Magic quote in my head, and never let it freak me out again. With a little more practice, I’ll be able to recognize those chains and illusions, and bring myself back into the light a little quicker every time.

How I Use Tarot to Listen to My Intuition

By | Intuition | No Comments

As someone who is very technical and logically minded, listening to my intuition is not something that comes naturally. I struggled for years with trying to “go with my gut” and listen to what my body was trying to tell me, as opposed to the story my mind was making up about the situation.

For some people yoga and meditating is where it’s at. But I’ve never been very good at sitting still, so those haven’t had much luck with me.

It wasn’t until I started exploring the idea of tarot cards that I really began to understand the whole intuition thing everyone was talking about.

Now, tarot isn’t for everyone, I get that. It’s a little too “woo woo” and out there for some people. But I grew up with a family that didn’t shy away from mysterious and misunderstood things. I remember some of my family members owning ouija boards and runes, so the idea of tarot never scared me. However, I didn’t really understand what it was about until I started doing more research.

Tarot often gains the reputation of being used for fortune telling and psychic readings. And while it is somewhat along those lines, it’s not exactly fortune telling. It’s more of using pictures (the cards) to create a story, which a person can project their current situations onto.

For example, my favorite spread to do, is a three card pull about Obstacles, Opportunities, and Outcome. Each card represents one of these, and I’ll ask a question that has been on my mind a lot.

Now the key is not to take the cards literally. When I look at the card, for example “Death”, I don’t assume that I’m going to die.

Instead, I look at every aspect of the card, the minute details of the image, and let my mind project its thoughts onto the card. Like any piece of artwork, each person is going to see something different. Often times, those interpretations are based on real life experiences and what’s going on. Which is how you can start to use the cards to understand yourself a little bit more.

Usually I know I’m feeling some sort of way, but I can’t always place why I’m feeling that why, or how I might be able to work through it. Obviously, those answers are in me somewhere, but it takes a little story-weaving of the cards and admiring the images in order to pull it out of my logical, to-do list creating brain.

Since grabbing my first tarot deck (the Rider Tarot Deck) I’ve made it a habit to check in with my intuition every morning. I’ll usually pull one to three cards while I’m eating breakfast, and journal what the interpretation in relation to my question is. It’s been an amazing tool for keeping myself from getting too hung up on things, and for making sure I’m in a good place with my thoughts and how I’m really feeling about various aspects of my life.

So here are the quick steps that I go through every morning when I practice my tarot readings. (A lot of my process comes from listening to Bridget’s advice over on Biddy Tarot.)

1. Shuffle the cards thoroughly. I made the mistake of only doing this once or twice and had a few cards show up too frequently.

2. Decide what question you’re going to ask today. It can be about money, relationships, work, family, whatever. It can also be something as simple as “What do I need to know before moving forward today?” This is a good one for checking in with how I’m feeling before my day begins.

3. Decide if one card will be enough or if you need multiple. I usually pull one, but my favorite spread is the 3-card Obstacles/Opportunities/Outcome. Biddy Tarot has a lot of super easy three card spreads if you want to explore.

4. Pull each card and assign it a position before you look at it. Then flip them over.

5. Study each of the cards, one at a time.

Describe the actual image you’re seeing. What does the card look like? What sort of emotional descriptions can you use?

Go back to your question/position. What did you need to know with this card?

Describe the image as if you/whoever it represents was in it. Are they climbing a hill, struggling to carry something, happy and frolicking? This will start to connect the card to your life.

5a. If you pull a card and it’s upside down or “reversed”, first take the time to look at it as if it were upright. Craft that story. Then take the time to reverse that story for what your pulled card is suggesting. Reverse meanings are often times just the opposite of what the upright meaning is.


6. Now, taking all of those descriptions, combine them into a paragraph-like answer to your main question.

Another really awesome resource I use, specifically surround my creative projects, is the book, The Creative Tarot: A Modern Guide to an Inspired Life, by Jessa Crispin. She has a ton of insights on applying the cards to your creative thinking and craft as opposed to life as a whole.

Is tarot something you’re interested in? Do you already have your own practice? What sort of techniques do you use for getting in touch with your intuition?

P.S. If anyone wants to talk tarot, send me a message! I’m all about getting my “woo woo” on. 😉